Join the Burger It Forward Campaign: Tackle Food Insecurity Deliciously

Burgers for a Purpose: The Heartwarming Campaign Begins

This February, the culinary landscape across Canada transforms into a battleground against hunger as the fourth annual Burger It Forward campaign kicks off. From February 1 to 28, 2026, hundreds of restaurants from coast to coast are stepping up to serve feature burgers with a mission: to combat food insecurity and provide nourishing meals for those in need.

With food bank usage at an all-time high—over 2.2 million visits recorded this month alone—this initiative is more critical than ever. One in four Canadians now find themselves in food-insecure households, and food banks often fall short of meeting the growing demand. In this atmosphere of rising food prices and unprecedented reliance on food support, the Burger It Forward campaign stands as a beacon of hope.

How the Campaign Works

Participating restaurants will spotlight a special burger throughout the month. For every burger sold, Canada Beef will donate the equivalent of one meal to Food Banks Canada, committing to provide up to 20,000 meals based on the organization’s insightful meal metric of $1 equating to two meals. To further enhance the campaign’s reach, provincial cattle associations and local partners will also contribute through cash donations or ground beef, directly aiding regional food banks.

A Community United Against Hunger

The Burger It Forward initiative not only feeds those who are struggling but also inspires community engagement. Diners are encouraged to share their burger experiences on social media using the hashtag #BurgerItForward, helping to spread the word about this noble cause while relishing in the delectable offerings of their local dining spots.

Illustrating the campaign’s communal spirit, restaurants such as Floyd’s Diner and Big Wheel in Victoria offer specially crafted burgers like the ‘Rootbeer BBQ Smash Burger’ and ‘Cheeseburger’. This camaraderie is felt nationwide as restaurants join forces to make a significant impact in their communities.

Making a Difference, One Bite at a Time

The Burger It Forward campaign brings together diners and local establishments, forging lasting connections that transcend the dinner table. Every burger purchased is not just a meal but a message of solidarity with fellow Canadians facing tough times. As shoppers carefully consider prices each week, programs like Burger It Forward provide an actionable way to contribute to the fight against growing food insecurity in an increasingly strained economy.

The Bigger Picture: The Fight Against Food Insecurity

This nationwide push by Canada Beef doesn't just stop at burgers. It represents a holistic approach to tackling food insecurity across various regions, showcasing the importance of public awareness and direct action against hunger. Local farms and food producers rallying behind this campaign signify a united front in their communities, advocating for sustainable solutions to ensure that no one is left behind.

Join the Movement! How You Can Get Involved

As the campaign unfolds, there are numerous ways for individuals to get involved. Whether it’s dining at participating restaurants, spreading the word on social media, or donating directly to local food banks, every action counts. Consumers can also explore burger details and locate their nearest participating restaurant by visiting burgeritforward.ca.

By participating, not only do you enjoy delicious food, but you also contribute to a vital cause. The heartfelt mission to tackle food insecurity is one that needs collective action, and every meal helps. As we support local businesses through these challenges, remember: sometimes the simple act of enjoying a well-made burger can turn into a powerful tool for change.